Serena Williams Eyes WNBA Ownership Getty

Serena Williams Eyes WNBA Ownership



April 16th, 2024

WNBA ownership is on the horizon for tennis legend Serena Williams, and her potential involvement is a game-changer for women's basketball. While dominating the tennis court throughout her career, Williams now sets her sights on empowering the WNBA.

Tennis Legend Sets Sights on WNBA

In a recent CNN interview, Williams expressed strong interest in becoming a WNBA team owner, emphasizing the importance of finding the right market for her investment.

"With the right market, I would definitely be super interested in that," she declared, highlighting her enthusiasm for the WNBA.

The timing of Williams' comments is significant. The 2024 WNBA Draft, brimming with exceptional talent like Iowa's star point guard Caitlin Clark, has garnered immense attention. Clark, likely the No. 1 pick, embodies the kind of talent that fuels Williams' interest in the league's future.

"We just needed the right catalyst and the right people, and I think that's been happening over the past two years," Williams remarked, acknowledging the growing momentum in women's sports.

Women's sports ownership isn't new territory for Williams. Her existing ownership stakes in Angel City FC and Los Angeles Golf Club demonstrate her commitment to the industry. Furthermore, her investment firm, Serena Ventures, has a strong track record of supporting women and minorities. An impressive 78% of the 66 startups Serena Ventures has backed were founded by women and people of color, showcasing her dedication to diversity and empowerment through entrepreneurship.

Why WNBA Ownership Makes Business Sense for Serena Williams

Williams recognizes the burgeoning popularity and viewership of women's sports, particularly women's college basketball, which has recently surpassed its male counterpart in terms of viewership.

"Women's sport is exciting, women are exciting to watch," she stated. "More people watched the women's college basketball than the men. It's an overly safe bet when it comes to investing," she explained, underlining the strong business case for WNBA ownership.

The potential arrival of  Serena Williams in the WNBA ownership circle has generated excitement. WNBA stars like A'ja Wilson of the Las Vegas Aces expressed their enthusiasm with emojis, mirroring the sentiment of other high-profile figures like retired quarterback Tom Brady, who recently joined the Aces' ownership group.

With the 2024 WNBA Draft unfolding at a sold-out Brooklyn Academy of Music, a landmark event for the league, Williams' interest adds another layer of anticipation and potential for the future of women's basketball. Her involvement could be a significant catalyst for the WNBA's growth and continued success.

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tag: Serena Williams , WNBA

Klei Hoxha Author

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